Introducing

Compass 3-Phased Marketing Strategy

Where Homeowners Choose to Market First

By working with one of our Curated Living – Compass RE agents, you will gain access to Compass’ new 3-Phase-Marketing strategy for the buying and selling of your home.

PHASE 1 – Private Exclusive

Your listing is searchable by Compass agents in your market.

Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public, without accumulating days on market or damaging public price drops.

As a private exclusive, your listing is available to the nationwide Compass network of 34,000 top agents and their millions of clients.

Click here to connect with one of our team members about Private Exclusives.

Connect

PHASE 2 – Compass Coming Soon

Your listing is searchable on Compass.com by all agents and consumers. You will have a For Sale sign with a Coming Soon rider.

As a Compass Coming Soon, your listing will be public on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. You will receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms. This will improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home.

In this phase, you have more control over your data so photos of your home and personal information don’t stay on the Internet.

Click here to connect with one of our team members about Compass Coming Soon.

Connect

PHASE 3 – Go Active!

Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2.

When your listing goes Active, it will be searchable on the MLS, Compass.com, and third-party websites. You’ve benefited from testing the market in phases 1 and 2 – without accruing a single day on the market or recording any public price drops. Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.

Click here to connect with one of our team members to get started on your 3 - Phase Marketing Strategy.

Connect

"My clients and I tested an aggressive price as a Private Exclusive on Compass. Another agent brought buyers to see the home and they submitted a full price, all cash offer within days. My clients said this was the easiest, no hassle sale they’ve experienced!"

David S & Victoria H, Agents | San Francisco Bay Area

Reasons why you might choose to sell your home as a private exclusive:

  1. New job or relocation 

  2. Family changes like marriage or divorce

  3. Evolving financial circumstances

  4. Health issues

  5. Valuable belongings like art or furniture

  6. Opposition to holding open houses